Bürotime Showroom

For Bürotime’s Çağlayan branch, we designed a completely new and dynamic experience showroom by reinterpreting the brand’s corporate and visual identity. Inspired by the belief that office furniture should be experienced in real office settings, we removed traditional enclosed workspaces and transformed the showroom into a live office environment. Here, Bürotime employees actively work at display stations, allowing visitors to observe the products in real-time use. Each product segment was placed within distinct usage corners, making it easier for customers to imagine them in actual spaces. We also revisited Bürotime’s corporate color palette, opting for softer, pastel tones that elevate the perception of quality while maintaining brand integrity. The showroom features multiple mini office setups, offering a walkthrough experience where visitors feel like they’re stepping into different real-life workplaces. The kitchen area was transformed into a central coffee bar, encouraging social interaction between staff and clients, and shifting the sales experience into a more informal, engaging format. Through this innovative showroom design, we aimed to redefine Bürotime’s retail journey—making it more immersive, sophisticated, and aligned with today’s dynamic office culture.