Lucca Textile Showroom

For Lucca Tekstil, we designed and delivered a concept showroom within their own factory to welcome clients and showcase their outerwear collection in an immersive, brand-focused setting. Rooted in the idea that a product like a winter jacket should be experienced in an atmosphere that evokes cold, we shaped the entire spatial language accordingly. From the color palette to the materials and lighting tones, every detail was curated to create a crisp, refined, and slightly chilly ambiance that subtly reinforces the nature of the product. The showroom also doubles as a flexible meeting space and includes areas where visitors can try on garments or host exclusive, boutique-style fashion presentations. To deepen the thematic storytelling, we incorporated vintage winter sports objects—such as antique skis, sleds, and ice skates—selected not just for their aesthetic value but for their ability to spark emotion and memory. The result is more than just a display area; it’s a bold, experiential environment that leaves a lasting impression on every guest, aligning the spatial identity with the company’s design ethos and product story.